IN THE PRESS
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Select Press Mentions
Miss America 2014 Redefines Beauty Standards
"Former Miss America 2014 is looking redefine cultural beauty standards. Nina Davuluri, former Miss America 2014 and co-founder of aavrani, a newly launched skincare company, stopped by to discuss how she's encouraging women to embrace their natural beauty and overcome stereotypes."
aavrani Makes Indian Skincare Rituals Easy By Translating Them Into Four Steps
"They've received an important stamp of approval from aavrani's relatives back home. "...when they open the mask and moisturizer, the smell brings them back to when they've created products. That was super touching and exactly what we are trying to give people," says Roy. "We're trying to celebrate their heritage without having to go through the process of making these products from scratch."
aavrani Uses India's Ancient Rituals for Luxury Skincare
"The status quo remains riddled with a disparate supply chain of inadequate "Indian-inspired" products... aavrani positions itself as a premium solution that replicates the benefits of ancient Indian rituals, using powerful ingredients (e.g., turmeric, almond oil, and rosehip seed). The company combines South Asian tradition with distinctive luxury."
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