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IN THE PRESS

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We Love These Babes: Nina Davuluri & Rooshy Roy

Nina Davuluri and Rooshy Roy are the true definition of a dynamic duo. Nina, who was crowned Miss America 2014, and Rooshy, a finance professional, joined together to create aavrani luxury skincare inspired by ancient Indian rituals and their own cultural backgrounds as first-generation Indian Americans.

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14 Best Fall Face Moisturizers To Keep Your Skin Hydrated All Season

Fall is finally here, bringing with it over-the-knee boots, chic outerwear, and apparently, a lot of yellow. But your closet shouldn’t have all the fun — your bathroom cabinet deserves an upgrade, too. Specifically, now’s the time to get your summer skincare arsenal ready for the cooler days to come, and that means finding the best fall face moisturizer that'll keep your skin plump is key.

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Female Entrepreneurs Reveal 6 Superfoods You Should Incorporate Into Your Beauty Regimen

You already know what you eat can potentially affect how your skin looks. No wonder, then, that superfoods – nutrient dense foods linked to good health and benefits beyond – are at the tip of everyone’s lips (literally and figuratively) nowadays.

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Indie Beauty Expo founder Jillian Wright talks to us about new beauty trends, including moon  cycle skin care

"The brand Aavrani has a very specific four-step ritual based on ancient Indian beauty traditions. So, there’s both a historical and spiritual piece there, they also donate proceeds towards education for girls. "

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5 Ayurvedic Skincare Brands To Know About

Relatively new to the skincare scene, Aavrani derives its name from the Hindi word for “queen,” and this all-natural Ayurvedic ritual features four simple steps to reveal radiant skin. Including the Glow Activating Exfoliator (which doubles as a cleanser and mask), Balance Restoring Serum, Softening Hydra-Whip and Eye Rejuvenating Elixir, you’ll find turmeric, neem, tea tree oil, chamomile flowers and a slew of other good-for-your-skin Ayurvedic ingredients—and the charity-minded brand has partnered with the Shanti Bhavan School to support the education of young women in India.    

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4 novel scrub ingredients seen at IBE NY 2018

Indie Beauty and personal care brands are known for innovation, which means that last week’s Indie Beauty Expo in New York City was a good place to learn about the creative ways brands are formulating scrubs, polishes, and exfoliators now that microbeads are a thing of the past. 

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Everything you Need to Know About Nina Davuluri and Rooshy Roy's Skincare Line 

What started out as a startup pitch and a finalist in the Penn Wharton Startup Showcase 2018 became a reality in July 2018. Aavrani is a luxury clean skincare brand rooted in the science of Ayurvedic healing. Davuluri and Roy understand, thanks to personal experiences, the cultural sensitivities and struggles of not being the fairer complexion. It led to them using toxic bleaching products.

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Kim Kardashian's Makeup Artist Reveals His Super Affordable Acne Solutions

The essential oil has a long reputation for being an all-natural solution to acne. It's sourced from a tree native to Australia and widely loved for its antibacterial properties, as well its drying effects on blemishes. If you have dry skin, you may want to use with caution. However, dabbing a small amount onto your blemish remains a promising alternative to other over-the-counter or doctor prescribed solutions.

 

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Miss America 2014 Redefines Beauty Standards 

"Former Miss America 2014 is looking redefine cultural beauty standards. Nina Davuluri, former Miss America 2014 and co-founder of aavrani, a newly launched skincare company, stopped by to discuss how she's encouraging women to embrace their natural beauty and overcome stereotypes."  

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aavrani Makes Indian Skincare Rituals Easy By Translating Them Into Four Steps  

"They've received an important stamp of approval from aavrani's relatives back home. "...when they open the mask and moisturizer, the smell brings them back to when they've created products.  That was super touching and exactly what we are trying to give people," says Roy. "We're trying to celebrate their heritage without having to go through the process of making these products from scratch."  

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aavrani Uses India's Ancient Rituals for Luxury Skincare 

"The status quo remains riddled with a disparate supply chain of inadequate "Indian-inspired" products... aavrani positions itself as a premium solution that replicates the benefits of ancient Indian rituals, using powerful ingredients (e.g., turmeric, almond oil, and rosehip seed). The company combines South Asian tradition with distinctive luxury."  

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