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Rooshy Roy shared, "I've tried a bunch of fancy makeup primers to keep my under-eye concealer from fading, but nothing beats a good oil-based eye cream. My hack is to let it absorb for five minutes before applying your makeup."
Rooshy Roy deep dived into her Indian heritage to find holistic solutions. Through intense R&D and interviews with several Indian women, she discovered various facets of wonder ingredients, like neem and bakuchiol which she poured into creating the aavrani ritual.
"Indian Beauty is more about continuous care than a one-and-done solution. Taking care of your body and health, and in turn, you skin, is something that's integrated into everyday life."
"In India, it's about a 360-degree approach to beauty," says Rooshy Roy, co-founder of aavrani, a skincare brand influenced by Indian beauty.
Not only is she ethereally beautiful, but she is also incredibly driven. The 29-year-old has started her own skincare brand, aavrani.
It's the most wonderful time of the year! Yes, the holiday season, but in particular, I was acknowledging the fact that it's time for us to indulge in the top winter 2018 beauty trends. As we prepare to be walking in a winter beauty wonderland, it can't hurt to take some notes from the pros on what kind of looks we can expect to see this season.
Beauty is definitely more than just skin deep. The truth is it starts with confidence form within that is further complemented by glowing skin and a beautiful complexion. Enter aavrani: A new clean beauty brand that features natural Indian ingredients like turmeric, neem, almond oil, and rose water.
Rooshy Roy is the true definition of an entrepreneur. Rooshy, a former finance professional, created aavrani, skincare inspired by ancient Indian rituals and her own cultural background as a first-generation Indian American.
Indie Beauty and personal care brands are known for innovation, which means that last week’s Indie Beauty Expo in New York City was a good place to learn about the creative ways brands are formulating scrubs, polishes, and exfoliators now that microbeads are a thing of the past.
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