“I found a brand that mirrors the success I had with my own skincare routine: minimal & targeted ingredients, small product range and consistency. So when I came across a brand that had the same principles it was such a natural fit."

Zain is a London based beauty content creator, and social activist. As a gender non-conforming South Asian, Zain is changing the narrative of brown LGBTQ+ culture.

At the age of 21, Zain had a full face of adult acne, and got obsessed with skincare, and natural remedies. This brought a realization that skincare is at the center of wellness and self-esteem.

Celebrate Traditions and Challenge Expectations is a core pillar at AAVRANI. Zain is a beautiful expression of accepting and celebrating ourselves and using creativity to transcend expectations.

“I found a brand that mirrors the success I had with my own skincare routine: minimal & targeted ingredients, small product range and consistency. So when I came across a brand that had the same principles it was such a natural fit."

Zain is a London based beauty content creator, and social activist. As a gender non-conforming South Asian, Zain is changing the narrative of brown LGBTQ+ culture.

At the age of 21, Zain had a full face of adult acne, and got obsessed with skincare, and natural remedies. This brought a realization that skincare is at the center of wellness and self-esteem.

Celebrate Traditions and Challenge Expectations is a core pillar at AAVRANI. Zain is a beautiful expression of accepting and celebrating ourselves and using creativity to transcend expectations.

“Honestly, I spent half my life trying to fit in, not talking about where I come from. Most people of color can understand this...we don’t always want to associate with where we come from because people already have internalized biases and stereotypes. So, celebrating that means acknowledging that past and accepting that to be a whole and finding creative ways to bring my culture into my work and everyday life. AAVRANI to me represents how dynamic South Asian culture can be.” - Zain

“Honestly, I spent half my life trying to fit in, not talking about where I come from. Most people of color can understand this...we don’t always want to associate with where we come from because people already have internalized biases and stereotypes. So, celebrating that means acknowledging that past and accepting that to be a whole and finding creative ways to bring my culture into my work and everyday life. AAVRANI to me represents how dynamic South Asian culture can be.” - Zain

“This collaboration represents two South Asian brands lifting each other up. I grew up seeing very limited South Asian representation. I see AAVRANI as a brand that is marking a shift in what it means to be truly inclusive and that to me is what my platform is all about. There are so many brands struggling to bridge the gap between traditional and cutting edge modern. So, knowing that there’s a beauty brand like AAVRANI that is focusing on effective skincare, drawing the ritualistic aspect from its cultural origins, and ALSO having a diverse team makes me feel like we’ve come full circle in understanding what it means to be truly inclusive. AAVRANI celebrates culture and brings it to the 21st century.” - Zain

“This collaboration represents two South Asian brands lifting each other up. I grew up seeing very limited South Asian representation. I see AAVRANI as a brand that is marking a shift in what it means to be truly inclusive and that to me is what my platform is all about. There are so many brands struggling to bridge the gap between traditional and cutting edge modern. So, knowing that there’s a beauty brand like AAVRANI that is focusing on effective skincare, drawing the ritualistic aspect from its cultural origins, and ALSO having a diverse team makes me feel like we’ve come full circle in understanding what it means to be truly inclusive. AAVRANI celebrates culture and brings it to the 21st century.” - Zain

1. Mask

Glow Activating Exfoliator

$70

“I can't just say I love the products…I have to say my best friend, my mom and I love the products. They love using the turmeric clay mask a few times a week. The turmeric, honey and neem combo makes my mum think of home. This mask does wonders."

2. Tone

Balance Restoring Serum

$60

“When my skin is a little bit inflamed, I love grabbing the serum. I take the product directly on my palms and pat it on my face. I know you can put it on cotton, but I don’t want to waste this precious product. I find it really calming with the witch hazel and chamomile flower."

3. Hydrate

Softening Hydra-Whip

$55

"The best way I can describe the formula is comforting. It’s lightweight, but doesn’t sink in to the point where you feel like you need to add more cream on top because it’s dry again. So, if you’re looking for a moisturizer that will balance out most skin-types then you need to try this.”

4. Revitalize

Eye Rejuvenating Elixir

$75

"I just love it. It’s both reparative and nourishing. I struggled to find an eye cream that works under a concealer and I really like this one for that reason, it doesn’t crease and leaves everything hydrated and smooth.”

1. Mask

Glow Activating Exfoliator

$70

“I can't just say I love the products…I have to say my best friend, my mom and I love the products. They love using the turmeric clay mask a few times a week. The turmeric, honey and neem combo makes my mum think of home. This mask does wonders."

2. Tone

Balance Restoring Serum

$60

“When my skin is a little bit inflamed, I love grabbing the serum. I take the product directly on my palms and pat it on my face. I know you can put it on cotton, but I don’t want to waste this precious product. I find it really calming with the witch hazel and chamomile flower."

3. Hydrate

Softening Hydra-Whip

$55

"The best way I can describe the formula is comforting. It’s lightweight, but doesn’t sink in to the point where you feel like you need to add more cream on top because it’s dry again. So, if you’re looking for a moisturizer that will balance out most skin-types then you need to try this.”

4. Revitalize

Eye Rejuvenating Elixir

$75

"I just love it. It’s both reparative and nourishing. I struggled to find an eye cream that works under a concealer and I really like this one for that reason, it doesn’t crease and leaves everything hydrated and smooth.”