As a first generation Indian-American growing up in the suburbs of Detroit, I grew up bouncing back and forth between cultures — too Indian or too American at any given point in time. Wanting to fit in, I worked to shed my Indian heritage, but of the Indian traditions I preserved were the timeless beauty rituals I practiced with my mom and grandmothers.
As I got older, I realized there was something special to my culture's ancient traditions: Ayurvedic wisdom, passed down many generations of women because they actually worked. And so the story of AAVRANI begins.
I created AAVRANI in 2017 to unite highly-coveted Indian hair and skin secrets with modern science so that the power of Ayurvedic beauty can be shared and enjoyed around the world. With AAVRANI, I've been able to honor and celebrate the duality of my two worlds — clinically-proven, modern-day routine and ancient, all-natural rituals — and deliver that magic to you. Thank you for giving me the opportunity to do that.
xo,
Rooshy
Founder and CEO, AAVRANI
@rooshyroy