THE AAVRANI RITUAL

Authenticity is a distinction that defines Indian culture, where beauty rituals are vibrantly rooted in female identity. From mother to daughter, generation after generation, Indian women pass on ancient, all-natural rituals, sharing methods and ingredients that have stood the test of time.

Rooshy Roy, Founder

Drawing upon family traditions, I was inspired to re-create the powerful, all-natural rituals that have made South Asian women beautiful and glowing for centuries. Our mission is to deliver premium, non-toxic products that enable women to feel proud and confident in their skin.

Translated for today through the lens of prestige beauty, we invite all women with the opportunity to center themselves, aligning inner confidence with outer radiance.