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OUR BESTSELLING HAIR DENSITY BOOSTING TREATMENT NOW MADE MINI!

OUR BESTSELLING HAIR DENSITY BOOSTING TREATMENT NOW MADE MINI!

OUR BESTSELLING HAIR DENSITY BOOSTING TREATMENT NOW MADE MINI!

OUR BESTSELLING HAIR DENSITY BOOSTING TREATMENT NOW MADE MINI!

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as seen in

"Our eyes lit up when reading the ingredient lists, which have thousands of years of proof in promoting fuller, thicker looking hair."

After 2+ years, hundreds of formulas, and countless brainstorm sessions, our hair care collection co-created with Lilly Singh is finally here.
SHOP HAIR CARE

Hair Detox & Growth Duo

A powerful 2-step scalp system designed to fuel your hair growth journey.

  • DETOXIFY SCALP
  • IMPROVE DENSITY
  • REDUCE SHEDDING
  • FOR ALL HAIR TYPES

TRIED + TESTED

97%

REPORTED SEEING HEALTHIER, FULLER AIR IN JUST 8 WEEKS*

*Based on 16-week consumer study with 35 participants with thinning hair (types 1 to 4), surveyed after 8 weeks.

REAL PEOPLE. REAL RESULTS.

SCIENCE-BACKED FORMULAS FOR YOUR MODERN LIFE

Discover highly efficacious hair and skin care solutions, powered by science, rooted in ancient Indian beauty traditions.

MAXIMIZE YOUR HAIR'S POTENTIAL

SHOP hair care

FOR SMOOTH, GLOWING SKIN

shop skin care

our story

Meet Rooshy

Born and raised in Michigan with parents that immigrated to the US from Kolkata, India, our Founder and CEO, Rooshy Roy grew up bouncing back and forth between cultures — too Indian or too American at any given point in time. AAVRANI honors and celebrates Rooshy’s duality by uniting her two worlds: clinically-proven, modern-day routine and ancient, all-natural rituals.

Learn More

THE LATEST FROM OUR JOURNAL

See All
AAVRANI

A New Chapter: Sharing My Journey to Motherhood | A Note From Rooshy

Big news! AAVRANI Founder + CEO, Rooshy Roy is expecting her first child—follow her journey through all the real, joyful, and unfiltered moments.

Read More
Hair Care

Meet The Scalp Detox Jelly Cleanser

Discover the first-of-it-kind, non-stripping clarifying shampoo and learn why you need it in your weekly rotation.

Read More
Hair Care

10 Dos and Don'ts for Scalp Health

Strong, healthy hair starts at the root. Read more to learn how you can best care for your scalp.

Read More
Hair Care

Hair Oiling: Skin Care For Your Scalp

The skin on your scalp needs care too. Read more to learn how this tried and tested Ayurvedic practice can transform your hair. 

Read More

RESULTS LOOK GOOD ON YOU

Join the #AAVRANI community.
FOLLOW US @AAVRANI
A
aavrani
01/29/24
Drop a 💙 in the comments if this is you 🎥: @kiyannaware
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aavrani
01/29/24
You & your bestie could be one of the FIRST to try @AAVRANI x @lilly hair care - launching March 2024 👀 How to enter: 💙 Follow @AAVRANI 💙 Tag your bestie in the comments (and make sure they follow @AAVRANI) 💙 Bonus entry for sharing to your story Giveaway ends on Friday, February 2 at 11:59 PM EST. Winner will be announced on February 3
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aavrani
01/26/24
This one’s for the 2014 version of me 💙 xRR, CEO @rooshyroy
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aavrani
01/24/24
If you’re not yet convinced on why you should oil your hair weekly, hear @thehealthyhur out ✨
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aavrani
01/22/24
PSA: drinking water is one of the best things you can do for your skin & hair 💙 🎥: @connielee.beauty
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aavrani
01/21/24
@lilly breaks down the struggles of having long hair ✨
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aavrani
01/20/24
On major sale now as we make space for our her hair care inventory (link in bio or tap to shop) 💙 Elevate your skincare ritual with our bestsellers - available in a travel-sized set
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aavrani
01/20/24
On major sale now as we make space for our her hair care inventory (link in bio or tap to shop) 💙 Elevate your skincare ritual with our bestsellers - available in a travel-sized set
READ MORE...
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A
aavrani
01/20/24
On major sale now as we make space for our her hair care inventory (link in bio or tap to shop) 💙 Elevate your skincare ritual with our bestsellers - available in a travel-sized set
READ MORE...
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aavrani
01/19/24
How it started vs how it’s going 💙 AAVRANI hair care launching March 2024 ✨
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aavrani
01/18/24
@clauuulynnn said it best 👏🏽
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aavrani
01/16/24
The skincare duo that @jesseltaank can’t live without is 2 for $20 💙 For a limited time, add 2 skincare duo’s to your cart and get 1 for free ✨
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aavrani
01/16/24
The skincare duo that @jesseltaank can’t live without is 2 for $20 💙 For a limited time, add 2 skincare duo’s to your cart and get 1 for free ✨
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aavrani
01/14/24
Why does massaging your scalp feel so good? 🫠
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aavrani
01/13/24
Planning which day to wash your hair is an olympic sport ✨ 🎥: @growingannanas
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aavrani
01/11/24
As you may have heard, we’re launching our highly-anticipated hair care collection in just 8 weeks. Our team is all geared up for launch but there is just one minor issue: we need space for all the new arrivals. For the next week, buy any skin care duo set and get a second one for free after adding both to your cart 💙 xRR, CEO @rooshyroy
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aavrani
01/10/24
Drop a 💙 in the comments if you relate  🎥: @prvtty.zo
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aavrani
01/09/24
Follow these conditioner tips for the healthiest hair 💙 🎥: @anneli.bv
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aavrani
01/08/24
These tips get me through the winter 💙 xRR, CEO @rooshyroy
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aavrani
01/07/24
@lilly’s hair proves that having a hair care routine actually works ✨
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aavrani
01/04/24
AYURVEDA 101: skin care is so much more than just the products we apply 💙 🎥: @healing.gracefully
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aavrani
01/02/24
Believe us, it’s not worth it 💙
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aavrani
12/30/23
A roundup of @lilly’s top hair looks from 2023 ✨ The secret to her amazing hair? @AAVRANI hair care - launching March 2024 💙
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aavrani
12/30/23
A roundup of @lilly’s top hair looks from 2023 ✨ The secret to her amazing hair? @AAVRANI hair care - launching March 2024 💙
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aavrani
12/30/23
A roundup of @lilly’s top hair looks from 2023 ✨ The secret to her amazing hair? @AAVRANI hair care - launching March 2024 💙
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aavrani
12/30/23
A roundup of @lilly’s top hair looks from 2023 ✨ The secret to her amazing hair? @AAVRANI hair care - launching March 2024 💙
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aavrani
12/30/23
A roundup of @lilly’s top hair looks from 2023 ✨ The secret to her amazing hair? @AAVRANI hair care - launching March 2024 💙
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aavrani
12/28/23
Part 2 of #BTS from our hair care shoot 💙
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aavrani
12/27/23
Pro tip: massage your face while applying your oil cleanser for double the benefits. Since face massaging promotes circulation and lymphatic drainage, it’s one of the best ways to get glowing skin ✨ 🎥: @glowwithava
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aavrani
12/26/23
Drop a 💙 in the comments if you want more @AAVRANI team content
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aavrani
12/23/23
50K!!!!! I created this IG six years ago (on January 1, 2018) – and I was AAVRANI’s first follower 😆 Today, I’m feeling humbled and honored by each one of you who has made this community a vibrant hub of love and support. Crossing the 50K mark is a testament to the power of our shared passion for a different approach to beauty – one that brings together the best of two worlds: clinical science + Ayurvedic wisdom. Your enthusiasm fuels our commitment to constantly create, innovate, and deliver the best of what we have to give. As we prepare ourselves for another big brand milestone – launching next Spring – I can’t thank you enough for being at the heart of our journey. Here’s to continued moments of beauty and joy, together! Swipe to see how @AAVRANI looked when we first got started, and I was personally packing every order 💙 xRR, CEO @rooshyroy
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aavrani
12/23/23
50K!!!!! I created this IG six years ago (on January 1, 2018) – and I was AAVRANI’s first follower 😆 Today, I’m feeling humbled and honored by each one of you who has made this community a vibrant hub of love and support. Crossing the 50K mark is a testament to the power of our shared passion for a different approach to beauty – one that brings together the best of two worlds: clinical science + Ayurvedic wisdom. Your enthusiasm fuels our commitment to constantly create, innovate, and deliver the best of what we have to give. As we prepare ourselves for another big brand milestone – launching next Spring – I can’t thank you enough for being at the heart of our journey. Here’s to continued moments of beauty and joy, together! Swipe to see how @AAVRANI looked when we first got started, and I was personally packing every order 💙 xRR, CEO @rooshyroy
READ MORE...
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A
aavrani
12/23/23
50K!!!!! I created this IG six years ago (on January 1, 2018) – and I was AAVRANI’s first follower 😆 Today, I’m feeling humbled and honored by each one of you who has made this community a vibrant hub of love and support. Crossing the 50K mark is a testament to the power of our shared passion for a different approach to beauty – one that brings together the best of two worlds: clinical science + Ayurvedic wisdom. Your enthusiasm fuels our commitment to constantly create, innovate, and deliver the best of what we have to give. As we prepare ourselves for another big brand milestone – launching next Spring – I can’t thank you enough for being at the heart of our journey. Here’s to continued moments of beauty and joy, together! Swipe to see how @AAVRANI looked when we first got started, and I was personally packing every order 💙 xRR, CEO @rooshyroy
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aavrani
12/22/23
More from behind the scenes of the @AAVRANI x @lilly photoshoot 💙
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aavrani
12/21/23
Canceled plans = self care night 💙 🎥: @ashleynoswiper
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aavrani
12/20/23
This is your reminder that hair oiling works ✨ 🎥:@tatlafata
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aavrani
12/19/23
#BTS from our first (of many) hair care shoots. Drop a 💙 if you want to see more behind the scenes content 📸: @laurenjuratovac @serena.nappa @vanessa.rojodelavega @chika_nishiyama @maya_rene
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aavrani
12/17/23
How @lilly knew that @AAVRANI was the one 💙
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aavrani
12/15/23
Here’s an easy way to understand how specific internal imbalances are reflected on our faces 💙 🎥: @spatrouve
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aavrani
12/15/23
Reminder to not sleep on hair oiling by @danielleathena
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aavrani
12/13/23
Makeup wipes are out, oil cleansers are in ✨ 🎥: @luckytobeskincare
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aavrani
12/12/23
Hair oiling day doesn’t mean you have to stay in ✨ 🎥: @natasha.thasan
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aavrani
12/11/23
There are so many ways to use our best-selling turmeric mask 💙
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aavrani
12/11/23
#BTS - Over the last year while we’ve been formulating AAVRANI hair care with @lilly, she has tried countless samples. Here are a few of our favorite reactions 💙 Launching March 2024
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aavrani
12/09/23
This is your reminder that aging is beautiful ✨
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aavrani
12/08/23
One of the easiest ways to get healthier hair is to stay hydrated 💦
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aavrani
12/07/23
If you’re not dry brushing, you’re missing out ✨ 🎥: @niakajumulo
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aavrani
12/05/23
Raise your hand if you also plan your life around hair wash day 🙋🏽‍♀️ 🎥: @_gracevoyles
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aavrani
12/04/23
What’s the best way to remove your makeup? We put 2 types of cleansers to the test 💙
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aavrani
12/03/23
This is your reminder from @lilly to do some Sunday self care 💙
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aavrani
12/01/23
When I started AAVRANI, I knew I wanted to build a brand that helped empower young women in India and when I came across @shanti_bhavan, I knew they were the perfect partner for us. The work they do is so impactful and with your help on Giving Tuesday we were able to help transform these children’s lives. Thank you for all of your support, together we can break the cycle of poverty in India 💙 xRR, CEO @rooshyroy
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aavrani
11/30/23
SCALP HEALTH 101: how to make the most out of wash day 💙 🎥: @madeandtaylored
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aavrani
11/29/23
On behalf of @AAVRANI x @shanti_bhavan, thank you for making yesterday one of our most successful Giving Tuesdays yet. Each and every order helped fund the education and empowerment of underprivileged children in India 💙
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aavrani
11/28/23
Our philanthropic partner, The Shanti Bhavan Children’s Project, educates the most disadvantaged children in India. As a result, most of the students are the first in their family to receive an education. In honor of Giving Tuesday, we’re donating 100% of today’s sales to @shanti_bhavan 💙
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aavrani
11/27/23
Not sure which holiday set to buy? Here’s a breakdown of our 3 limited-edition sets 💙
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aavrani
11/24/23
The mask that does it all 💙
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