A New Chapter: Sharing My Journey to Motherhood | A Note From Rooshy
Big news! AAVRANI Founder + CEO, Rooshy Roy is expecting her first child—follow her journey through all the real, joyful, and unfiltered moments.
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We’re changing the way you approach beauty by uniting modern clinical science with holistic Ayurvedic ingredients to create clean, clinically-proven formulas that address the root cause of scalp, hair, and skin concerns.
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REAL PEOPLE. REAL RESULTS.
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"I have thick curly hair that’s always thirsty. This mask left my hair soft, hydrated and the curls are bouncy!"
— MIMI
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"This dry scalp anti-dandruff rescue serum is a life saver for my head! I am loving the fact that my scalp isn’t itching all the time."
— STACI
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"I have noticed my hair grow so much! I have been using this product for over a month now and I can see all the new hairs sprouting in my hair line."
— ALEX
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"I will apply it before a shower and keep it in for about 30 minutes and I can see that my hair is less dry and looks healthier."
— STEPH
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before
"I have thick curly hair that’s always thirsty. This mask left my hair soft, hydrated and the curls are bouncy!"
— MIMI
after
before
after
before
"This dry scalp anti-dandruff rescue serum is a life saver for my head! I am loving the fact that my scalp isn’t itching all the time."
— STACI
after
before
after
before
"I have noticed my hair grow so much! I have been using this product for over a month now and I can see all the new hairs sprouting in my hair line."
— ALEX
after
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"I will apply it before a shower and keep it in for about 30 minutes and I can see that my hair is less dry and looks healthier."
— STEPH
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After 2+ years, hundreds of formulas, and countless brainstorm sessions, our hair care collection co-created with Lilly Singh is finally here.
SHOP HAIR CAREHair Detox & Growth Duo
A powerful 2-step scalp system designed to fuel your hair growth journey.
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DETOXIFY SCALP
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TRIED + TESTED
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*Based on 16-week consumer study with 35 participants with thinning hair (types 1 to 4), surveyed after 8 weeks.
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Discover highly efficacious hair and skin care solutions, powered by science, rooted in ancient Indian beauty traditions.
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Meet Rooshy
Born and raised in Michigan with parents that immigrated to the US from Kolkata, India, our Founder and CEO, Rooshy Roy grew up bouncing back and forth between cultures — too Indian or too American at any given point in time. AAVRANI honors and celebrates Rooshy’s duality by uniting her two worlds: clinically-proven, modern-day routine and ancient, all-natural rituals.
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