A New Chapter: Sharing My Journey to Motherhood | A Note From Rooshy
Big news! AAVRANI Founder + CEO, Rooshy Roy is expecting her first child—follow her journey through all the real, joyful, and unfiltered moments.
PROVEN BY SCIENCE.
POWERED BY AYURVEDA.
We’re changing the way you approach beauty by uniting modern clinical science with holistic Ayurvedic ingredients to create clean, clinically-proven formulas that address the root cause of scalp, hair, and skin concerns.
CLINICALLY
PROVEN
CLEAN
INGREDIENTS
ANCIENT
FORMULAS
35% OFF
GIFT-WORTHY
OUT OF STOCK
$36
OUT OF STOCK
$25
REAL PEOPLE. REAL RESULTS.
after
before
after
before
"I have thick curly hair that’s always thirsty. This mask left my hair soft, hydrated and the curls are bouncy!"
— MIMI
after
before
after
before
"This dry scalp anti-dandruff rescue serum is a life saver for my head! I am loving the fact that my scalp isn’t itching all the time."
— STACI
after
before
after
before
"I have noticed my hair grow so much! I have been using this product for over a month now and I can see all the new hairs sprouting in my hair line."
— ALEX
after
before
after
before
"I will apply it before a shower and keep it in for about 30 minutes and I can see that my hair is less dry and looks healthier."
— STEPH
after
before
after
before
"I have thick curly hair that’s always thirsty. This mask left my hair soft, hydrated and the curls are bouncy!"
— MIMI
after
before
after
before
"This dry scalp anti-dandruff rescue serum is a life saver for my head! I am loving the fact that my scalp isn’t itching all the time."
— STACI
after
before
after
before
"I have noticed my hair grow so much! I have been using this product for over a month now and I can see all the new hairs sprouting in my hair line."
— ALEX
after
before
after
before
"I will apply it before a shower and keep it in for about 30 minutes and I can see that my hair is less dry and looks healthier."
— STEPH
X
After 2+ years, hundreds of formulas, and countless brainstorm sessions, our hair care collection co-created with Lilly Singh is finally here.
SHOP HAIR CAREHair Detox & Growth Duo
A powerful 2-step scalp system designed to fuel your hair growth journey.
-
DETOXIFY SCALP
-
IMPROVE DENSITY
-
REDUCE SHEDDING
-
FOR ALL HAIR TYPES
TRIED + TESTED
97%
REPORTED SEEING HEALTHIER, FULLER AIR IN JUST 8 WEEKS*
*Based on 16-week consumer study with 35 participants with thinning hair (types 1 to 4), surveyed after 8 weeks.
SCIENCE-BACKED FORMULAS FOR YOUR MODERN LIFE
Discover highly efficacious hair and skin care solutions, powered by science, rooted in ancient Indian beauty traditions.
as seen in
our story
Meet Rooshy
Born and raised in Michigan with parents that immigrated to the US from Kolkata, India, our Founder and CEO, Rooshy Roy grew up bouncing back and forth between cultures — too Indian or too American at any given point in time. AAVRANI honors and celebrates Rooshy’s duality by uniting her two worlds: clinically-proven, modern-day routine and ancient, all-natural rituals.
Learn MoreTHE LATEST FROM OUR JOURNAL
See All
AAVRANI
Hair Care
Meet The Scalp Detox Jelly Cleanser
Discover the first-of-it-kind, non-stripping clarifying shampoo and learn why you need it in your weekly rotation.
Hair Care
10 Dos and Don'ts for Scalp Health
Strong, healthy hair starts at the root. Read more to learn how you can best care for your scalp.
Hair Care
Hair Oiling: Skin Care For Your Scalp
The skin on your scalp needs care too. Read more to learn how this tried and tested Ayurvedic practice can transform your hair.
FOLLOW US @AAVRANISlideshow
Slide controls
