Ever wonder why that $68 serum didn’t give you the results you expected? Look no further. The order of your products plays a key role in how they penetrate your skin. If layered incorrectly, skincare products can work against each other. To maximize the benefits of each and every product you use, follow our step-by-step, dermatologist-backed guide to layering your skincare. This works for all kinds of skincare users – if you’re a three-product minimalist or a ten-step product junkie! 

Throughout this guide, we will also include some self care rituals. We at AAVRANI believe that skin care is holistic. The health of your skin goes beyond these topical products. To bridge the gap between skincare and wellness, we created Holistic Skincare Rituals that teach you how to practice skincare with intention. These rituals add a deeper level to the process of applying your skincare, enabling it to activate your inner peace and confidence. 

*Disclaimer: we are not affiliated with/nor do we receive any commissions from the products recommended in this guide. They are simply products that we believe make use of natural ingredients in a clean and effective way, aligning with our philosophy at AAVRANI.*   

1.  Cleanser

AM + PM
When you first wake up, we recommend using a refreshing cleanser wash to eliminate  the bacteria, pollutants, and excess oil that accumulate overnight.

 At night, you can go in with one round of cleanser, or if you’re wearing makeup, we’d recommend a double cleanse. To double cleanse, start with an oil cleanser, a makeup removing cleanser, or micellar water to take out the dirt, grime and makeup on the surface. After the residue is lifted, you should wash it off your skin using a foaming or gel cleanser.. This provides a deeper cleanse, ensuring you’ve left no trace of makeup on your face so that your pores don’t get clogged overnight (+with the remainder of your skincare).

 Using an effective cleanser is a key step in order to start your routine with a clean, fresh face for maximum absorption and effectiveness of the following products in your skincare routine. Our natural picks for the first cleanse are the Biossance Squalane  + Antioxidant Cleansing oil or the Green Clean Makeup Removing Cleansing Balm by Farmacy. For the second step, we love the YTTP Superfood Antioxidant Cleanser!

2.  Clay Mask/Exfoliator

Ideally PM
The next step is to use an exfoliant: Exfoliating ingredients are the perfect cure to textured, uneven skin. Exfoliants target whiteheads and blackheads, clearing out textural impurities by removing the buildup of dead skin cells. It also improves the absorption of active ingredients, allowing them to penetrate more deeply into the skin. 

Our Glow Exfoliating Activator uses natural ingredients like turmeric (an anti-inflammatory, antioxidant golden ingredient), neem and raw honey to gently brighten and even out your skin tone. Apply it evenly to clean, damp skin and wait 5 minutes for it to dry. Gently remove it with a wet washcloth and pat your skin dry.

We recommend using an exfoliant three times a week in the evening (because of the potency of active ingredients, it is best to avoid sun exposure). If you want to use it in the morning, make sure you follow it up with an SPF.

AAVRANI Holistic Skincare Ritual:  Mask+ Meditate.
Multi-task with intention and restore your inner peace with this guided application & meditation before rinsing off your face mask.

3.  Toner

AM + PM
Time to tone! Toning will help prime your skin to absorb the topical products that follow. It restores the pH balance of your skin which is naturally acidic, but tends to be more alkaline after cleansing. Using a toner is a key step for oily,acne-prone skin because it removes excess oils. It also helps with tightening pores. Make sure you choose a  non irritating, gentle formula that won’t dry out your skin. 

 A great option for this is the Caudalie Vinoclean Moisturizing Toner with Rose Water. It’s a highly natural, vegan formula free of alcohol that uses refreshing rose water to refresh, soften and plump the skin.  In addition, our balance restoring serumacts as both a toner and serum, combining two important steps to make your routine simpler! Read more below.

4.  Treatment/Serum/Sheet Mask

AM + PM
This part of your skincare routine is set to deliver results. Make sure you apply this on skin that is still damp, because damp skin is more permeable than dry skin. This is typically the most concentrated, potent solution in your skincare routine so you want to make sure your skin is primed and ready for it to penetrate deeper into the layers. You can use two serums a day, one in the morning and one in the evening. Typically in the day, one goes for more antioxidant-based serums like Vitamin C. At night, you should go for restorative, repair-focused serums such as our balance restoring serum.

Our balance restoring serum is gentle and alcohol free, removing toxins and minimizing the appearance of pores and dark spots, while restoring your natural moisture barrier. Formulated with calming ingredients like cucumber extract, tea tree, witch-hazel and chamomile flowers, it calms any redness or irritation while also fighting acne and evening skin tone. Dispense 2-3 drops of the serum onto your hands and gently press it on your face and neck.

 Some of our favorite sheet masks are the Dr. Althea Herb Therapy Velvet Mask, Farmacy Coconut Gel and the Innis Free sheet mask collection. Craving some relaxation? Add in an extra step by using a facial roller over your sheet mask. This self-care practice massages the ingredients deeper into your skin while boosting circulation, making you feel pampered and fresh!

AAVRANI Holistic Skincare Ritual: Hug Yourself & Your Skin
Nourish your skin and your soul via words of affirmation with this guided exercise that inspires self-love and confidence upon applying your serum.

5.  Moisturizer

AM + PM
Being one of the thickest formulations in the routine, this product is applied towards the end of your regimen. It is key to lock in all the previous ingredients that were applied on your skin. Even if you have oily skin, moisturizer is necessary to hydrate your skin and restore its moisture barrier from the stripping away of natural oils from the previous exfoliating products. If you are applying a spot treatment, you can try avoiding using moisturizer on that area so it doesn’t come in the way of the treatment's active ingredients.

Our softening hydra-whip is a great choice here. It is a lightweight formula that can be used both day and night. It nourishes and moisturizes with ingredients like coconut milk and shea nut, leaving your skin feeling softened and supple.

6.  Eye cream

AM + PM
For application, very gently use your ring finger. It is important to be very delicate because you are dealing with a very thin layer of skin. Try to choose an eye cream that sinks into your skin quickly, like our Eye Rejuvenating Elixir. It has ingredients like rosewater, vitamin E, and avocado oil that boosts collagen production, evens fine lines, and minimizes the appearance of dark circles. Eye cream is best used all around the eye area, not only underneath.

7.  Spot Treatment

PM
Spot treatments are great to reduce the size of blemishes overnight. You can make a DIY natural spot treatment with Bentonite Clay (or Multani Mitti). This ingredient was popularly used in Indian rituals. Mixing equal parts of this clay with water or Apple Cider Vinegar will create a clay-like formula which can be used as a mask or spot treatment. Apply it to your blemish and leave it on overnight to significantly reduce inflammation. 

Alternatively, an AAVRANI insider hack is to use our Glow Activating Exfoliator as a spot treatment! The anti-inflammatory properties of turmeric, antioxidant properties of neem and anti-bacterial properties of honey make it the perfect natural remedy to zap blemishes.  

8.  Face Oil

AM and/or PM

Face Oil may seem like a red flag for acne prone, oily skin, but when formulated with the right ingredients it can have numerous benefits for hyperpigmentation from acne scars, enlarged pores and fine lines. Non-comedogenic face oils will not clog your pores, but actually balance oil production. It is a must for dry skin as it delivers the hydration and moisture your skin is lacking.

Face oil can be used both in the morning and evening, but we prefer using it once in the evening- especially if your skin tends to get oily during the day.

One of our cult favorites is The Ordinary RoseHip Seed Oil. It is 100% naturally derived from organic rosehip seeds which is a great ingredient for minimizing acne scarring and giving you a natural glow. Another option is the Herbivore Emerald Deep Moisture Glow Oil, which uses hemp seed oil, fatty acids and shiitake mushrooms for skin calming and hydration.

9.  SPF

AM
Needless to say, SPF is one of the most (if not THE most) important step of your routine. Use this in the morning after you have applied all your products. This
step goes last because it provides your skin with a protective barrier, blocking UV rays and protecting your skin from environmental damage. Make sure you apply it all over your face and neck. 

The lowdown on layering

Incorporating these skincare routine steps will ensure your products don’t just sit, but actually penetrate into your skin in order to stimulate cell regeneration. If you are ever confused, a simple rule of thumb here is to apply your products in order of thickness –starting with lightweight, water-based toners and exfoliants and moving towards thicker products like moisturizer and SPF. This way the thicker formulations don’t obstruct the lighter consistency products from reaching the skin. Remember- damp skin is more permeable than dry skin! So don’t leave more than 30 seconds to a minute between your layers. You also want to make sure that you are separating your products in the AM/PM according to the ingredients. Active, exfoliating ingredients do best without sun exposure, and don’t mix well with other ingredients like Vitamin C for example. We opt for Vitamin C in the day, as it’s an antioxidant that protects your skin from free radicals and environmental stressors. 

Follow our Holistic Skincare Rituals page to stay in the loop for the launch of two new rituals- face yoga and manifesting beauty. These guided rituals help you engage with your products in a deeper, more meaningful way. 

“The idea of quick-fix solutions and instant gratification is constantly perpetuated in beauty. At AAVRANI, we want to challenge that narrative with guided practices that demonstrate the importance of intention, as it relates to fostering beauty from the inside out.” - Rooshy Roy, CEO & Co-Founder of AAVRANI

We understand that keeping these rules in mind and remembering the order can get a little confusing. If you need a simple way to remember this order, print and stick our easy-to-follow guide near your dresser: