The Rich History & Benefits of Turmeric for Skin

Skin Care

If you’re looking to spice up your skincare routine, try incorporating Turmeric. The beautiful golden ingredient may be just what you’ve been looking for. Turmeric is a key secret Ayurvedic ingredient delivering radiant skin and an energized appearance. It’s even used in Indian dishes in everything from curries to sweets, and even tea! Turmeric boosts immunity, supports digestion, and possesses healing properties.

History of Turmeric in Haldi & Indian Beauty

Our Glow Activating Exfoliator infused with Turmeric is inspired by India’s famous celebratory weddings. One tradition involves a Haldi Ceremony, where family & friends shower the couple with a Turmeric mixture. This ancient ritual blesses the marriage and leaves the bride and groom glowing. This photo of Rooshy, our founder, at her own Haldi ceremony is a testament to how truly ingrained Turmeric is within our culture and society.

"The Haldi Ceremony was so special to me because, unlike the thousands of times I’d applied Turmeric masks in the past, this time felt deeper and more meaningful. I didn’t have my hair done or any makeup on, but I’d never felt more beautiful in my life."

Inspired by Haldi, our Glow Activating Exfoliator pays homage to this magical moment, while also celebrating the moments of our lives that need not be mundane. At AAVRANI, we like to say, “Forget your routine. Find your ritual.” It’s all about feeling good, and if it makes you look good too, even better. Elevated with botanicals & antioxidants, you can incorporate a beautiful ritual to feel beautiful and enjoy life.

Despite its increasingly pervasive popularity, there is a lot more to learn about this super ingredient. Turmeric has been used to enhance brightness for centuries, read on to learn how it can improve both appearance and health in a natural way.

How Turmeric Benefits Your Face & Skin

Turmeric masks are not only used on the face, but also in other areas of the body where one might have unwanted dark spots, blemishes, or sun damage. That’s why it’s our hero ingredient — it’s here to save the day, every day. The beauty and health benefits it provides are numerous:

1. Acts as a Gentle Exfoliator

Exfoliation is critical to glowing skin. Turmeric allows skin to be exfoliated gently, removing impurities and dead skin in the process. Exfoliating also boosts circulation by bringing oxygen-rich blood to the face to rejuvenate cellular health. Great times to use this are right before bed, after a long day, or before a big night out when you want your skin to look flawless and your makeup to go on smoothly.

2. Brightens Your Skin

Turmeric masks are for those days when your skin may feel dull or the occasion of a night out on the town. However, they’re also for days at home in sweatpants and a messy bun (a common quarantine look). This is not just about external well-being, it’s about internal, holistic wellness, too. Pairing Turmeric with Honey also makes for outstanding masks to brighten your skin. Who doesn’t love masking on a night in with a follow-up of some pizza and a night of Netflix?

3. Evens Hyperpigmentation & Skin Tone

If you have acne scars, dark spots, or dark circles, Turmeric diminishes them. Say goodbye and good night to hyperpigmentation. It also helps after a late-night involving too much work, a tough workout, too much partying, or all of the above. As a natural anti-inflammatory, Turmeric reduces dark circles so that when you finally get to sleep, you can look as if you got in the full 8 hours.

This is yet another compelling reason to mask — you’ll love how your skin looks afterward. Instead of caking your face with concealer, why not opt to mask and then follow up with an ice pack or cold spoon (pro tip: keep a spoon in the fridge) under the eyes? This will soothe the skin and leave you glowing.

4. Reduces Signs of Premature Aging

Common to some of the hottest and sunniest parts of the world, Turmeric can also combat wrinkles and age spots while protecting the skin against harmful UV rays. By blocking elastase, an enzyme that inhibits the ability to produce elastin, Turmeric keeps the skin looking younger and wrinkle-free.

AAVRANI & Turmeric

Turmeric is integral at AAVRANI. It neatly fits our mission of bringing natural products to our customers and is the key ingredient in our Glow Activating Exfoliator. This highly effective exfoliator also embraces Neem, Jojoba, and Raw Honey to leave your face glowing and healthy. Our exfoliator is amazing for what it includes, and what it excludes. It’s produced without mineral oil, parabens, sulfates, irritants, synthetic fragrances, or animal testing.

The Turmeric exfoliating mask is just one product in the AAVRANI ritual that promotes holistic wellness inspired by ancient Indian rituals and ingredients such as Rose Oil and Lychee. The Turmeric mask, balancing serum, hydra-cream, oil cleanser, and healing rose clay mask all exist to enhance the skin’s natural radiance.

You can read even more about Turmeric’s magical properties here. Our Clean Beauty Philosophy is core to every aspect of our company’s philosophy and operations, from planning to production. Beyond your happiness, our principal values are sustainability, reliability, and transparency. At AAVRANI, beauty is more than skin deep. It’s about glowing locally and beautifying globally.